BTRY is a Swiss start-up revolutionizing energy storage with cutting-edge battery technology. As a spin-off from Empa and ETH Zürich, the company is developing an energy-dense solid-state battery capable of charging in just one minute.
Since its founding in 2023, BTRY has consistently achieved significant milestones, demonstrating the scalability and efficiency of its technology. Headquartered in Dübendorf, Switzerland, the company is at the forefront of sustainable energy solutions.
Project Purpose & Goals:
BTRY required a professional and high-performance website to establish a strong digital presence and showcase its groundbreaking technology. The primary objectives were to design a visually appealing yet minimalistic interface that aligns with the company’s innovation-driven identity, provide a seamless user experience, and build a scalable foundation that could grow alongside the company.
The website needed to effectively communicate BTRY’s mission, highlight key technological advancements and inform about the product, technology, and applications. Another crucial goal was to integrate dynamic and interactive elements to enhance user engagement. Given the complexity of BTRY’s technology, the website had to present information in a clear, accessible manner while maintaining a modern and sophisticated aesthetic.
Custom Web Design & Development:
Our team developed a clean, refined design that mirrors BTRY’s advanced approach to energy storage. The color scheme—white, blue, and orange—was carefully chosen to reflect trust, innovation, and energy. Blue conveys reliability and technological advancement and aligns with the company’s logo, while orange adds a dynamic, forward-thinking touch. White space was used effectively to create a sense of clarity and focus on essential content.
To create a striking first impression, we implemented background video hero sections, adding a dynamic and immersive experience for visitors. These videos help convey the company’s vision and technological prowess in an engaging and visually compelling way. The layout is intentionally minimal yet impactful, allowing BTRY’s achievements and innovations to take center stage.
On the development side, we built a fast, fully responsive website optimized for all devices. The lightweight structure ensures quick load times and smooth navigation, while SEO-friendly elements enhance visibility. The framework is scalable, allowing BTRY to expand its content as it grows. We also incorporated multimedia elements, including videos and graphics, to enhance storytelling and reinforce BTRY’s innovative positioning.
The result of BTRY’s website creation is a sleek, user-friendly website that effectively represents BTRY’s vision and technological advancements. With a sophisticated design, interactive elements, and a strong development foundation, the website serves as a powerful platform to engage stakeholders and establish BTRY as a leader in next-generation battery technology.