With e-commerce’s rapid growth, come rapid changes. It isn’t enough to post product images to your site and hope your ideal customers will find them. In 2019, there’s a whole lineup of new trends that could kickstart major growth for your e-company.So let’s see Top 6 E-Commerce Trends for 2019.
Each will provide greater sales for business, more competitive pricing, greater opportunities for developers who can take the e-commerce ecosystem to the next level. Whether your company benefits from these changes depends on how well your business embraces them.
In this post, we examine the trends likely to drive online sales growth this year. Including some of these in your business is the best way to remain viable and competitive in the e-commerce marketplace.
Furthermore to help you reap the many benefits of e-commerce in 2019, we’ve chosen the top 6 trends. So these we think will change how people buy and sell online!
Transactional Social Media
Consumers will be able to “BUY” directly on social platforms
Not satisfied with simply selling leads and traffic, social media platforms are looking to bridge the E-Commerce gap by becoming transactional; users will be able to complete purchases without leaving the platform.
Social buying is standard in China, where 55% of social app users buying goods directly on a social app.
Popular private messaging services, are also expected to become transactional. WhatsApp, Snapchat, Messenger are showing engagement numbers running into the billions.
Machine Learning + A.I. Will Create The Ideal Customer Experience
A.I. will create the perfect, customized customer experience. This means that millennials will likely be the last generation to be marketed to as a generation. 2019 will signal a shift in most retailers’ and brands’ targeting strategy, veering away from marketing to a pre-defined, relatively large and varied group of people like Millennials.
As brands and retailers get better at leveraging consumer and behavioral data, eCommerce initiatives will target much more specifically. Nearing the once impossible idea of one to one (1:1) marketing. Just like when shopkeepers knew clients’ names and preferences. Behavior-based analysis leads to personalization and data driven optimization, which brands and retailers will start using to much greater effect in 2019.
Faster Shipping and Better Delivery Logistics
Beyond the characteristics of e-commerce platforms, one of the few genuine differentiators in the e-commerce is that of shipping times and delivery logistics.
Amazon is the indisputable king of ecommerce delivery, and seems poised to remain on its throne. Amazon is totally secretive when it comes to specific figures. An infographic recently published by the ecommerce giant states that Amazon shipped more than 5 BILLION items worldwide via Amazon Prime’s free one- or two-day shipping in 2017. Even more interesting is the data on Amazon’s fastest deliveries – just eight minutes for a forehead thermometer.
The Rise of ROPO
ROPO – Research Online, Purchase Offline –. This stands for an observable consumer shopping habit for some time. It’s driven largely by thrifty shoppers and eagle-eyed bargain hunters looking for the best possible deal. In 2019, we can expect to see a great deal more ROPO in the e-commerce sector.
ROPO isn’t just the natural evolution of thrifty shopping in today’s digital world . It’s the culmination of the last 15 years of online shopping technology. Consumers like to research products online before making offline purchases. Why is that? Because it empowers them to find the products they want at the best possible price. But to retailers, ROPO represents offline conversion tracking at its most effective.
Predictive pricing seeks to predict the optimum price for each product based on real-time analysis of the competition. Dynamic pricing allows you to set your own rules for when prices change and what they should be. With this model, you can elect to tap some of the same data as used for predictive pricing, but you can also set your own rules for when prices change. You can also set predefined limits to alert you when certain conditions occur that would drive prices higher or lower than you want.
Both predictive analysis and dynamic pricing models are offered as Saas platforms through a growing list of vendors.
Voice Search Compatabilities
As Amazon Echo, Google Home and other voice-activated devices grow in popularity, voice search will become the preferred method of search. 40% of millennials are already using voice search before making an online purchase.
It’s critical to optimize your business for voice search in 2019, or you could lose the majority of consumers who choose to shop through voice-activated devices.
Walmart made it possible for consumers to order any of their items by voice on the Google Express, and in the future, they’re going to allow consumers to place in-store pickup orders via Google Home. Target, Costco, Kohl’s, Staples, Walgreens and many other stores are in the process of creating similar options for consumers.
Since voice search is 3x more likely to be local, it’s also important to ensure your business listing is updated on Google to reach those local searchers with accurate hours, an up-to-date address, photos and reviews.
These top 6 E-commerce trends guarantee to get more traffic to your website. An attractive and user-friendly website will be the 1st impression of your store. Make sure the 1st impression is best. Unique and relevant content can add a lot of value to your website. Make use of social media to spread a word about your new online store. Retargeting should be opted to bring back the lost customers.